Pretty Green Menswear is a label that is fronted by legendary rock icon Liam Gallagher. He uses his signature style to achieve a modern take on the classic mod look made famous for generations by such greats as Paul Weller and Pete Townsend. Using key industry professionals who all add their expertise to the range he has achieved something of greatness in the Pretty Green Menswear collection.

The range that is sold through a select few retails is of a purely limited edition range and as such demand for these items has blown all projections out of the water. It was an intelligent move to involve known industry professionals as not only are the garments the fashion statement of the decade but also made to the highest possible quality standards.

The Pretty Green Menswear collection is overall a very smart casual range but often times it leans towards the more casual market. There is something about being able to see Liam wearing every item in his advertisements that gives a sense that you are in safe hands when it comes to style. It is obvious that this was a very personal project and the love of it shows in every item on the shelves.